About a week ago I was making some visits to some local small businesses in Salt Lake. I went into a massage therapy studio and was visiting with the office manager.
I told her about how I help small business dotcomify. In other words I help local business take their business online. It’s like internet marketing but customized to the small business owner.
She said, “We’re satisfied with our website the way it is.”
The tone of voice that she used was saying, “we don’t need what you do because we already have a website.” I was floored by this comment. I thought, “Is that your idea of web marketing? Is that what you think it means to dotcomify your business?”
The scary thing is that 95% of business owners and marketing professionals think that marketing a business online means to throw up a website. Another 4% think that you throw up a website and then pay for google adwords.
They couldn’t be more wrong.
Less than 1% of business owners really know what it takes to successfully market a small business online.
The fundamental chest pass.
In basketball one of the first things you learn is the fundamental chest pass. It is the base of everything you will do on the court.
Most small business owners and marketers don’t know how to correctly execute the the fundamental chest pass of internet marketing.
So here is the fundamental chest pass of marketing your small business online and offline.
1. Expose
2. Involve
3. Upgrade
If you are going to successfully dotcomify your small business. If you are going to increase revenues during a time when everyone else is downsizing you must learn to market your business online.
You have to develop a system that allows you to first expose, then involve and then upgrade your prospects to paying customers.
I call this system the 3 Pillar success System.
I teach my 3 Pillar Success System in detail in my weekly webinars.
You can view part of one of my webinars here.
To view the full webinar about the 3 Pillar Success System and to attend future Dotcomify My Small Business Webinars register at go to http://www.LagoaMedia.com/dotcomify/webinar
