As I hang out on Social Media Sites I begin to feel as though they are a waste of time.
I once saw an article title “Social Not-Working” and it had a twitter badge that said “Come Waste Time With Me on Twitter.”
That was clever, I thought, since I often feel that way as I hang out on twitter, facebook, cafemom and others.
So is Social Media Marketing a waste of time?
I some times feel it is. I am constantly looking for quality training on how to use the social networks effectively.
A while ago I came across this video by Perry Belcher. I thought that it was a good video to help a person get the overall picture of what their mindset and strategy should be when approaching social networks as a marketing channel.
If you have not yet seen Perry’s video then watch it now and then continue reading.
Where’s the Nuts and Bolts?
I’m constantly looking for the nuts and bolts. I don’t feel that I have found it all, but I am finding bits and pieces of it and will gladly share what I can.
This video you just watch is great from a broad overview of how we should approach social media as marketers, but we sometimes need the nitty gritty. We sometimes need to be taken by the hand and told, here’s what works and here’s what doesn’t.
I’m still in search of good training on this so feel free to recommend resources to me.
Twitter, Here’s my system.
I’m going to share with you my twitter system now. All I ask is that you share some of what you have learned and what is working for you in the comments section.
Now, this system is constantly changing, but I try to use twitter consistantly, but not for long periods of time. I recommend using twitter every day for between 15 to 30 minutes. Some times you will use it for more than that depending on what you need to get done.
I recommend using it every day because consistancy over time is where you will see results. I recommend using twitter for short periods of time because it is easy to waste a lot of time on Twitter.
Here are a few things I try to do everyday on twitter.
1. I try to find like minded individuals and I follow them.
2. I try to interact with them by commenting on their tweets. I try to network with those individuals.
3. I research what is hot in my industries and niches and sometimes blog about that or create training and or marketing materials around those topics.
4. I post tweets with links to my sites, landing pages, special offers etc. This is my advertising.
5. I ask a lot of questions. I try to create interaction between me and my followers.
So what tips and resources are you willing to share?
Well, there’s a little bit about how I use twitter. So please share your twitter tips and advice for any other social media site in the comments. Also be sure to post questions that you have about the nitty gritty on specific social sites and I will try to answer them or find answers.
This is the first of what will be a series of posts on this topic.
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